Professional Design Development Digital Design Prototyping Our Experience

Professional Design Development

Developing innovative products and using new technologies requires a leap into the unknown. Partnering with Addition Design and Research can mitigate the risks through dedicated research and expert design services. For every design project, our designs are delivered in iterative stages based on the design brief, feedback and effective research.

Creative Approach:
Our design process gradually and strategically identifies and refines design concepts that meet the exacting needs of our clients. Although every brief is different, we adopt an exciting and collaborative process that relies heavily on client engagement through feedback. Whether projects are based on a fully formed design brief, or just an initial idea, the Addition Design and Research team will work with you directly to find the best possible design solution.


Concept Design:
This is the first stage in any new product development where knowledge and creativity combine to form exciting and innovative design concepts. At Addition Design and Research we use unique, well-practiced techniques to formulate and refine ideas through an efficient process. Throughout concept design we collaborate with clients through regular updates and significant contribution in key decisions.

Our Design Process:
The original brief and research both form the foundations of concept design. However, where Addition Design and Research excels is combining these foundational elements with a highly innovative outlook, strong manufacturing and materials knowledge and a novel creative spark. This holistic approach is brought to bear on each and every design project.

Digital Design

Digital design utilizes the power of computers and advanced 3D CAD software to create highly accurate digital designs. Digital design is accurate, versatile, scalable and once translated into the correct format, provides the blueprint for 3D printing and additive manufacturing as well as other traditional forms of manufacturing.

Digital Design Services:
Addition Design and Research employs the most up-to-date 3D software to deliver our design services. The team has a strong understanding and experience of multiple 3D CAD platforms, including necessary interoperability issues. We have the skills and capability to ensure that projects progress seamlessly; going from concept to manufacture as smoothly as possible.

Our Design Software:
Addition Design and Research utilizes its broad spectrum of software and experience to solve any given design problem. From highly complex organic forms to engineered solid models, the team has the experience not only to offer highly trained technical 3D digital capability but also the ability to develop bespoke 3D software solutions where necessary.

Design for Additive Manufacturing (DfAM):
DfAM is a specialist skill that is currently in great demand. This is because DfAM demands a different approach to traditional design for manufacturing (DFM) and the constraints that this imposes. DfAM involves taking advantage of the unique capabilities of AM, including the ability to design more complex geometries, from the earliest stages of the design process to optimize the functions of the product — and process — in the most efficient way. Moreover, existing products can be re-designed using DfAM principles to to achieve economic and functional improvements. DfAM also comes with its own design constraints however, and does not offer “complete design freedom” — a misconception often attributed to AM. Addition Design research fully comprehends the advantages and the constraints of DfAM, and can translate this into innovative, intelligent new designs.


Prototypes can be anything from highly detailed 2D images to test rigs and samples. It is important that a highly innovative concept is assessed for performance, which is why any new design concept must be physically tested in the real world before committing to any form of production or manufacture.


Testing & Refinement:
Prototyping allows testing and refinement of a design without exposure to the cost of scaled manufacturing. Depending on the individual project requirements there are numerous ways to deliver a prototype; ranging from producing rendered images of the design that look like photographs, a digital simulated test of the design in our state-of-the-art CAD systems or production of one-off / low volume physical samples.

The Prototype Process:
There is no substitute for prototyping a design and assessing its performance in the real world and it is highly likely that a first prototype will require remedial work to correct the design but understanding the materials, the design and the many prototyping processes is key in delivering a successful project.

Our Experience

Addition Design and Research has the experience and capability to prototype in almost any material as well as having in-house 3D rendering and digital analysis software. In cases where products require electronics, Addition Design has the capability to develop and deliver digital electronic prototypes seamlessly built into the project.

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